By providing incentives.
Behavioral science, led by the research of Kahneman & Tversky, Thaler, and others, can play a big role in bringing people onboard. It isn't a one-size-fits-all approach; things need to be tailored accordingly.
Something that might work in Western Europe might not work in South Asia, and vice-versa. The culture and the mindset has to be accounted for, so do a lot of other important factors. Dani Rodrik's paper on self-discovery might be relevant here. Acemoglu and Robinson also talk about the need for suitable institutions to create a conducive environment for economic growth. They might have the answer to your question.