Many people choose to start presenting their ideas to close friends, mentors, tight-lipped coworkers, or trusted former schoolmates before they take it to a larger audience.
Why do we do this?
Because oftentimes our friends and family spare our egos, and give us the positive reinforcement we need to keep on track. Just as importantly, our most trusted friends and advisors can give us the critiques or ask those tough first questions that make us think – and rethink – our approach. They may dispel or challenge presumptions you make.
How to go about it:
Invite a friend or a couple of friends to a space where you can display or demonstrate the problems you need to set up, so you can juxtapose them with your proposed solution. Unexpected escapes are a great way to tackle it and get attention – meet a couple friends for lunch at a location you’re considering using for a mobile greenmarket, for example.
Opting out of visuals and slideshows is possible early on, especially if you meet people at lunch or at a site that demonstrates your project. Just don’t sell yourself – ie. your business – short. This is a great time to start practicing those methods you will need in a formal space, and getting comfortable with the technology, your voice, your body and your presentation style.